There is a reason every sneaker brand now has some version of a pre-distressed sneaker in its catalog, and the reason is called Golden Goose. The brand's hand-finishing process is what makes every pair unique, and the brand has been refining the technique for over twenty years. The brand's most enthusiastic collector community is in Japan, where the brand has a particularly strong following and where the resale market is the most active. The Wish Star is one of the newer silhouettes in the line, and it is built on a Golden Goose Shoes cupsole rather than the traditional vulcanized sole, which gives it a heavier, more sneaker-forward profile. The toe box on most silhouettes is intentionally slightly asymmetric, which is part of the brand's hand-finished aesthetic and which gives every pair a slightly different character on the foot. The brand's color stories tend to be either very neutral or very bold, with the neutrals being the best-sellers and the bolds being the most photogenic for editorial work. The brand's most popular workwear-inspired silhouette is the Boot, which has been a top seller in the workwear-inspired category since it was introduced. The brand's repair program offers resoling, restitching, and re-patination for older pairs, and the program has been credited with extending the average lifespan of a pair of Golden Goose sneakers. The most underrated thing about Golden Goose is the customer service, which is consistently cited as one of the brand's strengths and which is one of the reasons the brand has such loyal customers.